D-sign is a Signage design company. Helping people to find their way is a foundational aspect of the signage industry. It involves principles of communication theory as well as the art of communication. LTCdesign worked closely on developing D-sign identity. During the exploration stage, our goal was to find a shape that feels dynamic . We started with more literal metaphors such as D with arrows, but then moved towards an abstract direction, showcasing D Letter and S letter shape using negative space.