Social networking application which focuses mainly on bringing people closer through Playful Interactions. which act as Ice breakers & help them make Deeper conversations.
The visual branding development process begins with the creation of a logo. We began generating versions of several types of logos, including wordmarks, lettermarks, brand combinations and symbols, after analyzing the target audience and conducting market research. We sketched, scribbled, drafted, and drew many ideas for a logo mark to let Closer find their voice, rather than telling them who they are.
The final result was a mark built using a golden ratio grid system. Reflect the Playful Interactions