Kedles is a crypto trade site permitting to rapidly and safely trade crypto and government-issued types of money.
LTC design worked closely on developing kedles brand identity. During the exploration stage, our goal was to find a shape that feels dynamic, moving and symbolizing exchange.
We started with more literal metaphors such as arrows, but then moved towards an abstract direction,
The Kedles symbol is composed of two shapes, toggle and Letter K coming together representing the synchronization and connection between Kedles, their customers and safely trade crypto.