Brand Identity For Cohesity

Cohesity is an American privately held information technology company.
The company develops software that allows IT professionals to backup, manage, and gain insights from their data, across multiple systems or cloud providers.​​​​​​​
We help create a new brand identity that raises the profile of the company and helps convey what it does. Each branding process starts with an understanding of a company’s uniqueness and value.
We use an attribute exercise to help a client discover the essential principles that need to be reflected in the branding. We brainstorm and write down as many concepts as possible before deciding a few items that work the best.