What Is The Cost Of A Logo Design

What is the cost of a logo design

Are you curious to find out What Is The Cost Of A Logo Design? You probably already know that a logo design is never cheap and thought it would be good to have some idea of what to expect. In this post, I’m going to walk you through step-by-step the entire process of getting a custom logo from start to finish so that together we can get a better idea of what’s included in the process and how much does it really cost.

There’s a logo for every price point out there I know that might be a little bit annoying but different budgets will get you different things.

Try to think about what your needs are before you get stuck on the matter of budget or price, For example, I would argue that at a minimum you need a logo design that comes in some sort of high-resolution file ideally, a vector eps which is a file type that allows you to resize your logo over and over again or print it without compromising the quality of the design.

you might also need things like business cards or a logo on a transparent background and if you’re a bigger company or you’re going through a rebrand you might need an entire brand strategy.
In addition to your logo so really just keep all of that in mind when we talk about different price points because it really will depend on what it is that you’re getting option.

DIY: ( Avoid! )

  • Price range $30 – $100

There are three main ways to DIY ( Do it Yourself )  your logo which is why there’s a big price range here, you can use logo design software that can run you somewhere between about $30 to $100 Like Adobe illustrator. You’ll need to download software that lets you just turn your drawing into a graphic design that you can use over and over. but there are specific steps that are needed to understand your brand before creating your brand identity components and choosing the right colors and logo that really reflect your brand and attract more audiences. This includes Learning strategy deep-dive, color theory, design tools, shape psychology, and much more. Check my Logo Design Process Here

Also, Check This free helpful Adobe Illustrator course is aimed at helping beginners learn how to use Adobe Illustrator easily and quickly.

Logo Maker ( Avoid! )

  • Price range $30 – $100

I’ve been a Logo designer for the past decade, and I’m sure you can guess my opinion on logo makers. I think they’re a bad idea, and I’ll tell you why.

Logo makers are bad for your business because they look downmarket and generic. While this might be a good fit for certain companies (and certain industries), it’s not great for most businesses. Your logo is the most important part of your visual identity, so it’s important to put your best foot forward.

Logo makers are annoying because you have to pay extra to get a high-resolution version of your logo. This means once you do the hard work of coming up with a design that works for you, you’ll need to pay more money in order to use it. This is almost never an issue with professional design services, where high-resolution digital files are included in the price of your project.

Tips: Do a Reverse Image Search, Search engines can see the contents of visuals and match them from the internet, which is an excellent approach to avoid people stealing designs. check here is about how to use reverse image search.

Logo Template ( Avoid! )

  • Price range $5 – $50

The companies who make these templates will tell you that they have thousands of templates and that a single template can be used in hundreds or even thousands of different ways. But the end result is still the same — your logo will only be slightly different from countless other logos.

When you see a template used in a hundred different variations, it is easy to convince yourself that your logo will be unique and special. However, when you see those variations side by side, it is easy to see how similar they really are.

What is the cost of a logo design
Logo design template from freepik

The reason these template-based logo makers are so popular is that they are extremely cheap or even free. That’s great for people who don’t have a lot of money to spend on their branding efforts, but it’s not a good thing for businesses who want to succeed and grow. A brand with an unmemorable logo isn’t going to stand out from the crowd, and it’s not going to inspire much trust in potential customers either.

Cheap Freelance Services

  • Price range $20 – $250

There’s a huge price range here for hiring freelance logo designers but be aware that you usually get what you pay for a five-dollar logo will almost always use plagiarized icons and really only give you low-resolution files which means your logo will be essentially useless so it’s important to vet potential freelancers based on their experience and their portfolios before committing the more expensive options will usually give you unique designs and high-res files sometimes you’ll be able to give the freelancer notes even for revisions depending on what kind of package you get from them

Sites: Freelancer, Upwork, Peopleperhour, Toptal

What is the cost of a logo design
What is the cost of a logo design?

Logo Design Contest ( Avoid! )

  • Price range $100 – $500

As a designer, I can tell you that the images on these logo design contest sites are not original work. I’ve had to see copyrighted photos utilized on a logo in logo design contests numerous times. It’s like a treasure trove of copyright violations. They even go so far as to use photo stock images and try to pass them off as an original pieces of art.

What is the cost of a logo design

As a business owner, it is important to understand why using these logo contest sites can be harmful to your company’s brand identity and reputation. You may be asking what could possibly go wrong? Well, here are just a few examples:

Copyright Infringement: If your logo includes clip art or stock images downloaded from the internet, they are almost certainly copyrighted and illegal to use without permission from the artist or photographer who developed them.
Logo contest sites :

  1. 99designs.com
  2. DesignContest.com
  3. logocontest.com

Freelancers

  • Beginner Freelancer: between $500 – $1000
  • Experienced Freelancer: between $1000 – $7,500
  • Renowned Freelancer: between $5000 – $15,000+

A professional freelancer has the expertise and experience necessary to create an effective logo for your business. They can take all the elements that define your company and craft them into a bespoke logo design that captures your brand’s spirit, connects with your target audience, and sets you apart from competitors.

The best professional designers understand that a great logo is not just about looking good — A logo cannot say very much about your company. In fact, it can say very little because it has to be simple to work and function well. Make sure to choose the right one!

You can find professional freelance here:
Behance.net
dribbble.com

Small Design Studio

  • Prices can range $2,000 – $20,000+

This is a great option if you want ongoing branding work to be handled by experts and you want a whole concept behind your brand identity ( Like we did on LTCdesign ) , not just a logo. with a studio, your logo is going to be thought about, worked on critiqued by a professional designer in light of like a bigger concept.

A well-designed logo elevates your business from the rest of your competition. It ensures your business cuts through the noise and delivers a clear message with a consistent visual style that is goal-focused.

So you know that you’re paying for quality and another positive outcome of hiring a studio is the human element you will have people to speak to throughout every step of the design process including if you have feedback for revisions but yeah you’re looking at a minimum of $1,500 is easy and that’s just for a logo design.

if you want custom social media designs or complete brand identity creation there will be an additional cost to factor into your budget.

Agencies

  • Branding Agency: Price range $50,000 – $100,000+
  • Renown Branding Agency : Price range $100,000 – $1,000,000+

There is a reason for it hiring an agency is more for big level companies where a ton of thought and creativity has to go into this just like we saw with the Pepsi logo the reason it can get so pricey is because agencies take into account the value that their work will deliver for their client it’s an investment.

the Pepsi brand has far surpassed its million dollar investment into its logo design and brand language I mean they’re a multi-billion dollar company with an incredibly strong brand.

Here is some great international branding firm

How to Choose a Logo Designer

How to Choose a Logo Designer

How logo from scratch look like

Swipe and check the full process

Conclusion

the most important thing is to just go ahead and start to get yourself a logo with whatever budget you have. make sure it says something about your brand and then focus on creating the best business that you can. if you have any questions about actually getting a logo and brand identity, Feel free to reach out to me I would love to help you.